Rory Fox is a 17-year-old entrepreneur and the founder of Swole Bears, a high-protein gummy brand designed for people who want healthier, better-tasting snacks without compromising on flavor. He launched the business at 14 after saving $500 from selling candy at school, then spent months experimenting with recipes, learning the science behind gummies, and gathering feedback from friends at the gym to create a product that was both nutritious and delicious.

By 16, Rory had secured a CFIA food permit, moved production into a commercial kitchen, developed professional packaging, and launched his online store. Within the first two weeks of launching, Swole Bears shipped to every province and territory in Canada — a milestone that reflected both strong demand and Rory’s commitment to growing the brand.

Since then, Swole Bears has grown steadily, with Rory continually testing new flavors, improving recipes, and building a brand presence online and in retail. Each batch is carefully crafted to combine high protein content with exceptional taste, making Swole Bears a standout in the fitness snack market.

Beyond business growth, Rory has focused on inspiring young entrepreneurs. He has shared his journey and insights at multiple speaking engagements, helping teens understand the challenges and rewards of starting a business at a young age. Rory’s long-term vision is to make Swole Bears the #1 protein snack brand in Canada while encouraging other young people to take initiative, be creative, and bet on themselves.

Through determination, creativity, and hands-on learning, Rory has built Swole Bears from the ground up with no prior experience — turning a simple idea into a thriving business that continues to grow and inspire.